How to Conduct Large Account Sales

Author: Li Yang
Publisher:
Publish Date: 2004-08-01
Features: "The 100,000 How-To Guides for Professional Managers" series selects common management problems encountered in the daily work of professional managers. It draws on and absorbs the latest management concepts and methods from multinational companies, providing in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. This series offers a systematic operational guide for the standardization and internationalization of corporate management in China, while also providing managers with a convenient learning solution to enhance their professional qualities. The content of the series covers eight major categories: general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch includes 100 topics. The authors of the series consist of senior management personnel from multinational companies as well as renowned professors from famous domestic management academies. This series has the following characteristics:
Practicality of topics: The series' topics are closely aligned with the daily management work of managers, offering answers that are standardized, professional, practical, and applicable.
Systematic content: The series covers all aspects of managers' work, serving as a comprehensive encyclopedia for management tasks.
Standardized expression: The writing style and language of this series are consistent, making it easy for readers to learn, reference, and use.
Humanized layout: To provide readers with a relaxed, enjoyable, and efficient learning experience, the series focuses on making knowledge and skill descriptions key-point-based, step-by-step, chart-based, and functional.
Interactive learning and practice: Each skill point in the series includes corresponding interactive exercises, aiming to help readers achieve practical application through a combination of learning and practice.
We hope this series can become a practical tool for managers to refer to anytime during their daily work. More importantly, we hope it can serve as a successful guide for managers' self-development.