How to Conduct Customer-Centered Sales

Author: Kang Min
Publisher:
Publish Date: 2004-08-01
Features: "10,000 Problems Managers Face Every Day" series selects the most common management issues encountered in the daily work of professional managers. It draws on new management concepts and methods, providing systematic operational guidelines for standardizing and internationalizing work in a standardized, step-by-step, and humanized manner. At the same time, it offers a convenient learning solution for managers to enhance their professionalism. The series covers eight major categories, including communication skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch introduces 100 topics. The authors of the series include senior executives from multinational companies as well as renowned professors from famous domestic management academies. This series has the following features:
Practicality of topics: The series' topics are closely tied to the daily management work of managers, providing answers that are both standardized, professional, practical, and operational.
Comprehensiveness of content: The series covers all aspects of managers' work, serving as a comprehensive encyclopedia for management tasks.
Standardized expression: The writing style of this series is consistent and standardized, making it easy for readers to learn, reference, and use.
Customers ultimately determine the company's business model, marketing model, and competitive strategy. In the face of fierce market competition, there is an urgent need to establish a customer-centric sales philosophy and methods. This book aims to help companies build a sound sales model by systematically introducing the methods, steps, and precautions of customer-centric sales organization. It also provides detailed explanations of sales positioning, analyzing customer behavior, analyzing the company's own conditions, sales processes, and precautions, as well as handling objections. You will learn the philosophy and methods of customer-centric sales from this book, guiding sales work with new concepts and gradually improving sales efficiency to create outstanding sales results.