Seeking fertile ground for entrepreneurship

Author: Shaen
Publisher:
Publish Date: 2005-01-01
Features: Why are the factors this book focuses on unique for high-tech entrepreneurs? Since, generally speaking, technology-based companies are successful new businesses, you should note that many authors concentrate their attention on these types of business activities. However, almost no books on the market take into account the special nature of high technology and simply discuss entrepreneurs in general. Therefore, they do not truly provide guidance on the key factors for the success of high-tech enterprises. This book fills this gap by explaining how the characteristics of high technology influence the success of new technology-based businesses. If you are starting a business, your best chance for success lies in the high-tech industry—not only in the computer and telecommunications sectors but also in biotechnology, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is a complete action guide manual for entrepreneurs trying to establish high-tech businesses. The author summarizes various key factors for long-term success in the book. Through this book, you will learn how to identify market opportunities, exploit competitors' weaknesses, assess customer needs, manage risks and uncertainties, predict product purchase and diffusion patterns, structure organizations, and protect intellectual property. Additionally, the author explains how to leverage the external reach of the internet and how to dominate design and technology standards—key issues. Among other solutions for entrepreneurship, there is no better way to discover your best entrepreneurial opportunities than what this book provides.
Key Points:
※ Provides indispensable tools for every high-tech entrepreneur, manager, and investor;
※ Identifies the right market and other factors as conditions for entrepreneurial success;
※ Evaluates the potential markets for products that no one has previously considered;
※ Shows how to strike at your biggest competitor and strive to overcome your largest existing rival;
※ How to build strong barriers for new entrants and imitators to protect the market you have enjoyed.