4A Outstanding Human Creativity Examples 96

Author: Zhang Huixin
Publisher:
Publish Date: 2004-08-01
Features: In today's increasingly technologically advanced era, creativity is becoming a scarce resource. Creativity is also the only way for international advertising agencies to win money and respect. However, although people yearn for and admire creativity, the mystery of creativity has never been fully unveiled. Creativity seems to always remain the exclusive domain of a few. Through long-term creative practice and research, the author has developed a unique perspective on humanistic creativity, proposing the view that "creativity is an integration game of humanistic resources." In this book, the author explores five aspects of human resources—sensory resources, memory resources, cognitive resources, emotional resources, and cultural and knowledge resources—supported by 96 successful new works from international 4A advertising agencies. The book comprehensively reveals how creativity integrates various human resources and summarizes the intrinsic laws of advertising creativity. Through this book, readers not only get to appreciate 96 distinctive creative masterpieces but also learn and master dozens of methods of humanistic creativity, thereby gaining insights into and grasping the fundamental principles of creativity.