Chinese Tourism: Impact of SARS and Comprehensive Revitalization

Author: Zhang Guangrui Wei Xiaohan
Publisher:
Publish Date: 2003-08-01
Features: The spring of 2003 was an unrestful spring, an unforgettable spring for the Chinese people, and a "gray" spring for the development of China's tourism industry. China's tourism industry will grow and mature through the impact of the crisis, like a phoenix reborn from the ashes, and will achieve new brilliance. During the coexistence phase with SARS, it can generally be described as dancing with shackles, meaning we find it difficult to dance gracefully, but we can dance skillfully. Our judgment of the market, including many macro decisions and corporate decisions, should be based on this foundation. This book collects outstanding research achievements from various fields within the tourism industry, including officials, the industry, and academia, covering topics such as the impact of SARS, response measures, crisis management, situation analysis, policy dynamics, revitalization strategies, and international lessons. It provides insightful analysis and evaluation of the current situation, as well as rational judgments and scenarios for future recovery and development. It is an objective summary of the tourism industry's struggle against SARS and fight for survival, and a scientific guide for the post-SARS recovery and revitalization phase of the tourism industry. While fully reflecting practicality, many of its viewpoints and ideas also hold significant reference and guiding value for the long-term development of the tourism industry.
This book is divided into five parts: Policy Dynamics; Research Reports; Special Topics and Discussions; Online Interviews; International Dynamics. It combines theory with practice, macro with micro, analysis with prediction, and suggestions with countermeasures, providing a comprehensive and in-depth analysis and discussion of the future development of China's tourism industry. The book analyzes the severe impact that the SARS outbreak has had on China's tourism industry since its occurrence. The impact of SARS on the tourism industry can be divided into three stages: the stage of full efforts to combat SARS; the coexistence stage with SARS, which marks the normalization of social mentality; and the post-SARS period, which marks the normalization of social life. China's tourism market has begun to recover and is experiencing comprehensive revitalization. The book provides an in-depth discussion on the five aspects of comprehensively revitalizing China's tourism industry: demand revitalization as the main body; image revitalization as the leading force; quality revitalization as the foundation; product revitalization as the basis; and investment revitalization as the driving force. It also proposes practical countermeasures and suggestions for comprehensively revitalizing China's tourism industry, including establishing systematic operational mechanisms, launching tourism health projects, promoting coordinated promotional efforts among enterprises, strengthening market regulation, and further improving the policy environment to promote the long-term development of tourism.
Target Audience: Relevant departments at all levels of government, tourism industry at all levels, teachers and students of tourism majors in universities and colleges, theoretical researchers, as well as enterprises and individuals concerned about China's tourism industry.