World-class new product development

Author: Dan Dumitrescu
Publisher:
Publish Date: 2004-07-01
Features: This book not only provides a successful path, but also offers many validated and repeatedly used methods. The authors have summarized their findings into 12 concepts. By using these methods and concepts, the work of designing and developing products can undergo revolutionary changes. To become a world-class competitor, companies must use fewer resources and utilize them more effectively in the development of each project. In this book, two international experts will tell you how "champion" managers manage product development. They spent five years conducting surveys, benchmark research, and working with dozens of internationally most competitive companies to achieve significant research results. Based on this, they have summarized a new system for managing product development and accelerating its rapid development in the 1990s. This book comprehensively describes how many world-class companies complete the entire new product development process from concept to finished product. Their experience can beed by you and help you achieve success. More importantly, this book not only provides a successful path, but also offers many validated and repeatedly used methods. The authors have summarized their findings into 12 concepts. By using these methods and concepts, the work of designing and developing products can undergo revolutionary changes. After listing many cases, the authors continue to guide you in implementing these flow methods, such as:
· Managing the development of complex product projects in large organizations through holistic management;
· Establishing effective cross-functional teams to detect errors early and avoid transferring them to downstream operations, where redesign would incur high costs;
· Reducing error rates and controlling major costs through strict inspections;
· Systematically searching for customer feedback to discover explicit and potential needs;
· Prioritizing customer needs to develop excellent product performance;
· Evaluating and managing the product development process itself through real-time, quantitative work;
· Implementing core technology programs to help companies focus their resources on areas that can achieve the highest added value;
· Involving suppliers as partners in the early stages of product development to increase the company's internal resources;
· Leveraging market-driven continuous R&D to link all R&D expenditures to the company's market goals.