Author: Wang Xiaojun
Publisher:
Publish Date: 2004-06-01
Features: Combines theory with practice, draws on diverse expertise, fully incorporates useful experiences and latest research findings from domestic and international management practices; strives to present content in a gradual, step-by-step, and concise manner, facilitating comprehension for beginners; in terms of content selection and arrangement, strives to achieve a complete yet focused system, enabling learners to grasp both the essentials and key challenges of management science while mastering its framework; selects one typical case study for each chapter, allowing students to gradually understand the application of management theory and perspectives in real-world scenarios and their variations across different environments after completing the chapter; each chapter concludes with a summary, review questions, and discussion and reflection questions, making it easier for learners to review and reinforce their knowledge. This textbook focuses on the management of organizations, studying the general processes and fundamental principles of management activities in various types of social organizations. It is not only applicable to the management of business enterprises but also to the management of other social organizations such as schools, hospitals, and government agencies. The guiding principle for compiling this textbook is: combining theory with practice, drawing on diverse expertise, fully incorporating useful experiences and latest research findings from domestic and international management practices; striving to present content in a gradual, step-by-step, and concise manner; in terms of content selection and arrangement, strives to achieve a complete yet focused system, with emphasis on case-based teaching. This book can serve as a teaching material for management-related disciplines in adult higher education and self-study examination for higher education management-related disciplines, as well as a reference book for training for various management personnel.
Management
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