E-commerce and Competitive Strategy

Author: Lai Maosheng
Publisher:
Publish Date: 2004-07-01
Features: This book primarily explores the relationship between electronic commerce and corporate competitive strategy, as well as the impact of electronic commerce on corporate competitive strategy. It begins by introducing the new landscape of commercial competition and the role of electronic commerce systems in corporate competition, including the impact of information resources, knowledge management, and other factors on gaining competitive advantages. Then, it selects several key industries, describing the characteristics of their competitive environments, the status and effectiveness of information technology and electronic commerce, the role of electronic commerce in enhancing the competitiveness of enterprises in these industries, and how to formulate (or adjust) and implement new competitive strategies during the advancement of electronic commerce and enterprise informatization. The book features fresh content and is well-supported by data. Its main highlight lies in combining electronic commerce with competitive strategy issues, approaching the topic from new angles such as information asymmetry, the integration of the three flows (money, information, and logistics), and knowledge management. It also provides empirical analysis using specific examples from multiple important industries.