Change: The Winning Way of the Best Companies in the New Century: The Winning Way of the Best Companies in the New Century

Author: Jerry Yoram Wind
Publisher:
Publish Date: 2004-08-01
Features: The pressure of creating a new type of company is something no one can avoid. Although traditional enterprises of the 20th century have been operating for over a century, in today's highly competitive, rapidly developing information technology, and globalized market, they have found it difficult to thrive. New demands from customers, employees, and society itself are driving companies to change. Now, Jerry Yoram Wind and Jeremy Main bring us Transform, offering valuable guidance on the qualities any company needs to survive and develop in the new century. The new type of company is agile, capable of learning faster, thinking and acting with a global perspective, connecting all corporate activities through electronic networks, selling products that customers need, creating value for all stakeholders, and encouraging employees to make decisions. Based on an in-depth, eight-year-long study conducted by the SEI Center at the Wharton School of Business, this book presents a real-world framework of integrated qualities that companies must possess to succeed in the new century. The author primarily focuses on the practical application of these concepts, showing us what makes a company dynamic, efficient, and promising. This extensive survey includes companies such as: American Express, Aramco, AT&T, Ben & Jerry's, Canon, Computer Science Corporation, Corning, Ford, General Motors, General Electric, HP, Honda, Kyocera, Levi Strauss, Microsoft, 3M, Motorola, Pioneer International Breeding, Saint-Gobain, Toyota, and Xerox. The author also mentions some entirely new models of companies: Asea Brown Boveri, Astra Merck, Kingston Technology, and Vodafone, among others. They connect the experiences of these companies applying new concepts—where things went right, where they went wrong, and the lessons learned—chapter by chapter. At the end of each chapter, there are key takeaways, reminders, and links—to connect a series of behaviors to form an integrated transformation.