EMBA: The Coronation Journey of Managers

Author: Liu Chen
Publisher:
Publish Date: 2003-08-01
Features: This is the first book in China that comprehensively explores EMBA (Executive Master of Business Administration). The book introduces the basics of EMBA, including its meaning, characteristics, and the differences and complementary relationship between EMBA and MBA. It narrates the origin of EMBA in the United States and its global development status, and provides a detailed discussion on the initial stages and current development of EMBA in China. The book also introduces relevant policy regulations for conducting EMBA education in China and the different models of domestic EMBA education. Using extensive, the book explains and discusses current socially concerned issues about EMBA education, including who is enrolled in EMBA programs, why people choose to read EMBA, how to select and apply for EMBA, and more. Additionally, the book provides detailed introductions to relevant institutions in China that have implemented EMBA programs. It also introduces some internationally renowned business schools that offer EMBA education. As the first popular and reference book on EMBA in China, this book holds high reference and practical value, especially for senior executives currently in the workforce. It provides them with a shortcut and practical guide to comprehensively and systematically enhance their management concepts and skills.