Author: Snow
Publisher:
Publish Date: 2004-07-01
Features: The textbook fully implements the spirit of the Ministry of Education's "Teaching Requirements for College English Courses" and is designed as a practical elective series for college students and teachers, covering language skills, applied subjects, language and culture, and professional English courses. This book is a textbook on cross-cultural communication, using case studies of cultural clashes between Eastern and Western cultures as its axis. Through reading and classroom discussions, students will gain knowledge in cross-cultural communication. This textbook can:
Help students improve their English expression skills. Through reading and discussion, students will learn to:
① Express their thoughts more vividly.
② Effectively convey their ideas in discussions.
Help students develop good cross-cultural communication habits and skills.
Help students understand some basic features of Western culture and fundamental concepts of cross-cultural communication.
Help teachers enhance their understanding of cross-cultural communication, their students' cultures, and their own cultural education.
Due to its emphasis on classroom discussions, this textbook is suitable not only for cross-cultural communication courses but also for oral English training courses.
Cross-cultural communication skills: How to deal with Westerners
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