Operations Management Case Studies

Author: Zheng Chengde
Publisher:
Publish Date: 2004-07-01
Features: This book is divided into a thematic section and a comprehensive section. The thematic section is primarily used for analyzing and discussing specific operational topics, covering knowledge points such as operational strategy, forecasting, product development, and service process design. The comprehensive section consists of several integrated case studies, designed to provide a comprehensive summary and analysis of operational management, offering readers a holistic understanding of the application of various knowledge points. This book is suitable for use by Master of Business Administration (MBA) students, management graduate students, undergraduate students, and students in related fields (such as e-commerce and marketing).