Tour Guide Leading a Group - Art Sequel

Author: Jiang Binghui
Publisher:
Publish Date: 2004-07-01
Features: Tour guides are involved in people-facing work, and high-quality tour guides are a treasure for tourism enterprises. There is a Chinese proverb: "Without rules, there can be no order." Standardized service of tour guides reflects the service level and quality of modern tour guides, showcasing the spirit and management level of a country, a nation, or an enterprise. It is also crucial to the future and development of the tourism industry. Our tour guides represent the Chinese people in front of foreigners, represent the locals in front of foreigners, and represent the travel agency in front of locals. They play a significant role in showcasing the image of a city, promoting national culture, and enriching people's lives. The publication of "The Art of Tour Guiding: A Sequel" has added new content to the training and education in the tourism industry.