E-commerce (4th Edition)

Author: Schneider
Publisher:
Publish Date: 2004-08-01
Features: After years of research, consulting, and corporate training in the field of e-commerce, the author compiled this book to provide clear and accurate explanations of e-commerce technology. The entire text covers all important business and technical issues in e-commerce. The book is well-positioned, targeting business managers or individuals studying e-commerce management. As a textbook, it features a novel format, logical structure, comprehensive, and unique content. It is worth mentioning that the author has continuously improved and updated the book to keep pace with the ever-changing field of e-commerce. The numerous real-world cases in the book greatly help readers understand and master e-commerce knowledge. This book can serve as a textbook for e-commerce courses for students majoring in economics and management, MBA, and related disciplines, as well as a reference for professionals engaged in e-commerce.