Advertising Sponsorship Practical Handbook

Author: Zhang Chunjian
Publisher:
Publish Date: 2004-01-01
Features: This book vividly recreates Zhang Chunjian's real work process with a light and delicate touch. It is highly readable and practical. The readability lies in its lively and engaging text, rich and vivid content, making it feel ( means warm and trustworthy); the practicality is demonstrated by the authentic and abundant case studies, as well as the methods and techniques that have been personally tested and proven effective by the author. The book also introduces many innovative marketing concepts and techniques, while also revealing some lesser-known, internationally renowned advertising and marketing case studies. The information is detailed and rich, offering fresh insights. For advertisers, this book is a work guide dedicated to Chinese Account Executives (AEs) and advertisers. It is like a smartphone manual—just follow the instructions, and numerous problems can be resolved effortlessly. This book elaborates on various methods of advertising sponsorship, even the core secrets, filled with wisdom and unexpected strategies. It sets a working example for the healthy development of the advertising sponsorship industry.