B2B Trading Platform - The Third Wave of E-commerce

Author: Arthur Scally, William Woods
Publisher:
Publish Date: 2001-01-01
Features: The B2B trading field is indeed an exciting investment opportunity. For any business or individual looking to engage in or invest in internet-based business models, this insightful book will undoubtedly serve as a strategic guide to success. It is the most authoritative and influential book globally on B2B e-commerce to date! It lays the theoretical foundation for the B2B trading field. This book was once a long-standing bestseller on Amazon and Barnes & Noble's book lists. In this highly innovative work, the authors analyze the nature of the revolution taking place in the B2B e-commerce field, explain the precise definition of the B2B trading field, and differentiate it from B2B e-commerce companies. Using extensive, detailed evidence, they describe the current state of the B2B trading field and reveal why it is considered a new starting point for B2B e-commerce. The book provides an in-depth analysis of the model of the B2B trading field, offering numerous case studies of successful B2B trading fields, including one from China—the Kelihua Book Trading Field. It also uncovers the seven key secrets to success in the B2B trading field. The two authors make a stunning assertion: the internet transforms everything in B2B, and most companies will face an "earthquake" from the internet, requiring self-reconstruction within the next five years to stand unshaken in the new economy. The B2B trading field has undeniably become the third wave of Chinese e-commerce, following B2C and information B2B platforms, and has emerged as the new standard-bearer for the new economy in the 21st century. The readers of this book include senior executives from "industrial era" companies, entrepreneurs aspiring to establish and operate B2B e-commerce models, and potential investors in B2B e-commerce. At the same time, we hope this book will attract a broader readership, particularly those employed by "industrial era" companies, and help them shape their own and their employers' futures in some way. This is a textbook for all Chinese business managers in the era of the new economy.