From 0 to 100: Building Car Sales Experts

Author: Han Guang
Publisher:
Publish Date: 2003-09-01
Features: As of the end of 2002, China's automotive industry ranked fifth in the world and had become an important pillar of the national economy. However, as automotive sales personnel in the marketing line of the automotive industry, some came from state material departments, others from the automotive repair industry, and some were recruited from the general public. Automotive sales personnel generally lack professional knowledge in automotive sales, and such books are scarce in bookstores. This book includes ten parts: key business knowledge in automotive sales, pre-sales research and preparation, communication, showcasing and introducing cars, a business treasure trove, how to properly address customer objections, suggesting a purchase and closing the deal, the importance of after-sales service for sales personnel, self-improvement for automotive sales personnel, and successful automotive sales. Facing the intensification of international competition in the automotive industry after China's entry into the WTO and the increasing maturity of domestic automotive consumers, the important task for is to seriously study and learn from advanced theories abroad, summarize experience, and improve their professional quality through self-study to adapt to new situations and become outstanding automotive sales personnel.