Fashion market innovation

Author: Haines
Publisher:
Publish Date: 2002-05-01
Features: Consumers are the emperors. Nowadays, the market offers an overwhelming variety of products in different styles for consumers to choose from, making the battle for consumer wallets increasingly fierce. Consumers are constantly being persuaded, flattered, courted, and pushed. From mobile phones and other electronic gadgets to overseas travel and weekend leisure, the options and market information available are endless. Thus, every consumer behavior undoubtedly has an impact on the fashion industry. This book includes topics such as globalization: an introduction to the fashion market and fashion market expansion, the analog-digital supply chain and its significance for the fashion market, research on the internationalization trend of fashion retail, brands and marketing in the new century, the role of store image in the revival of the Saint James brand, the store environment of fashion retail enterprises: a Hong Kong perspective, the process of seasonal-based fashion trend development, the management of fashion innovation, the mechanisms of fashion, the application of consumer and negative self-theory in the fashion market, B2C online fashion sales strategies, and the creation and promotion of trends.