Management----Principles and Applications: Principles and Applications

Author: Chen Zhijun
Publisher:
Publish Date: 2004-06-01
Features: Core teaching materials for management/economics courses in universities in the 21st century. This book primarily introduces the basic principles of management and their applications, including fundamental management knowledge, the formation and evolution of management theories, the functions of management such as decision-making, planning, organizing, leadership, control, and innovation, as well as the practical application of management knowledge, such as corporate human resource management, corporate financial management, corporate production and operation management, and corporate information management. To help students consolidate their knowledge, review questions, discussion questions, and self-assessment questions are provided at the end of each chapter, and reference answers to the self-assessment questions are included at the back of the book.