Business English Intensive Reading (First Edition)

Author: Zhu Zhi Mei
Publisher:
Publish Date: 2004-07-01
Features: 21st Century Vocational and Technical College Planning Textbook · Business English Series. Business English Reading consists of 2 volumes, with this being the first volume, containing 10 units. It primarily covers topics such as the nature of business, marketing, careers, etiquette, telephone communication, travel, management, corporate organization, customs, and business negotiations. Each unit is divided into four parts (dialogues, texts, reading materials, and exercises), accompanied by translations of texts and reading materials, as well as a glossary. The dialogue section guides students into an intuitive simulated business environment for learning; the text section provides detailed explanations of the unit's theme; and the reading materials section helps students expand their knowledge and learn more about content related to the unit's theme. This textbook features fresh content, carefully selected materials that cover various branches of business activities, and emphasizes the introduction of fundamental theoretical knowledge and professional skills in business. The language is easy to understand. This textbook is primarily intended for students majoring in Business English and International Trade at vocational and technical colleges, but it can also be used by students from other economics and trade-related majors and self-learners of Business English.