Ethics and Legal Norms of Advertising Tutorial

Author: Chen Xuan
Publisher:
Publish Date: 2002-10-01
Features: This book mainly includes two parts: advertising ethics and advertising laws. The ethics part primarily discusses the objects and characteristics of advertising ethics and legal norms; moral choices and evaluations in advertising activities; imbalances and misalignments in advertising ethics; moral analysis and correction of relational issues in advertising activities; and the supervision system of advertising ethics. The second part covers advertising laws, including an overview of the advertising legal management system; advertising standards; regulations for advertising activities; advertising review; legal responsibilities, etc.