Salesperson Performance Improvement Notes

Author: Yasuhiro Hirokazu
Publisher:
Publish Date: 2004-07-01
Features: Truly a book that provides guidance for online marketing professionals. It is suitable for marketers, marketing managers, and individual marketers, as well as serving as a reference for students of marketing. The "Workplace Practical Illustrations - Marketing Series" primarily takes a fresh perspective on marketing, aiming to offer a new concept and way of thinking about problem-solving in the field of marketing. It proposes practical and effective solutions to guide marketers in their practical and managerial approaches. This book is part of the series, focusing on introducing practical experiences in the marketing process to help department heads and sales personnel in corporate marketing improve their practical skills. The book is divided into three parts—Sales Skills, Management Skills, and Self-Management—each elaborated in six chapters, providing readers with novel marketing ideas and methods, and dedicated to the goal of applying knowledge into practice. It introduces a technical management method that can help readers transform their daily work from a (loose) management model into a quantifiable and comparable management approach.