Marketing techniques

Author: Hideo Furukawa
Publisher:
Publish Date: 2004-07-01
Features: "Workplace Practical Illustrations - Marketing Series" primarily takes a new perspective on marketing, aiming to provide a fresh concept and approach to problem-solving within the field. It offers practical and effective suggestions for guiding marketing personnel in their specific operational and management methods. This book is part of the series and summarizes marketing experiences, thoroughly explaining how marketing professionals can apply marketing techniques to their actual work. The book consists of eight chapters, starting with the goals and actions of marketing personnel, covering aspects such as selling products, collections, customer management, developing new customers, sales language skills, as well as common sense and basic etiquette. Following the text are corresponding illustrations and charts, making it easier to understand. This book can be considered both a textbook for marketers and an excellent practical guide, helping them to flexibly respond to the market and carry out outstanding marketing work. It is suitable for marketers, marketing managers, and business owners, and can also serve as a reference for students majoring in marketing.