Operating Charter -- Samsung, A Company Like No Other: Samsung, A Company Like No Other

Author: Li Xiangxuan
Publisher:
Publish Date: 2004-05-01
Features: A joint effort by the President of Samsung Greater China and the Chief Planning Officer of Samsung, personally interpreting the unique business philosophy and marketing strategy of Samsung Electronics! It also showcases the highly commendable corporate culture for the new millennium digital era and the seven trends that will shape future marketing strategies! Understanding Samsung means mastering China! In December 1997, the sudden financial crisis swept across the entire Korean Peninsula, forcing many employees who had worked at Samsung Electronics to painfully leave their long-held positions due to this catastrophic event. Reflecting on the "Talent" business philosophy advocated by the founder of the Samsung Group, it was a heart-wrenching experience for both those who left and those who remained. However, Samsung Electronics made the following efforts to help and encourage those employees who were forced to leave their jobs, striving to maintain the corporate atmosphere of cherishing talent that Samsung has always upheld.