Real Estate Marketing and Management

Author: Zhou Yu
Publisher:
Publish Date: 2000-04-01
Features: With the development of the economy and the deepening of reforms, the real estate industry has become an important sector of China's national economy. The real estate market has become a vital component of the socialist market system, and research on real estate has also become a significant branch of applied economic research. This book is based on the collected materials and the author's understanding, providing a comprehensive review and exploration of real estate marketing and its management issues. It can serve as a textbook or reference book for undergraduate and graduate students in real estate, urban economics, architecture, and marketing. It is also suitable for self-study by professionals in the real estate and marketing fields, as well as for developers and operators in the real estate industry and ordinary citizens seeking to learn about real estate marketing and management. Starting with the basic theories of the real estate market and its management, the book discusses urban land use system reform and land circulation methods, housing system reform and housing commercialization, real estate transactions and management, real estate market surveys, real estate market forecasts, and real estate marketing. It also uses the real estate market and management practices of overseas markets as a mirror to illustrate valuable lessons worth learning.