Chinese Planning Tutorial

Author: Lei Mingchu
Publisher:
Publish Date: 2004-06-01
Features: This book aims to establish a planning tutorial system. It selects eight aspects of planning content: Strategic Planning - Management Planning - Marketing Planning - Advertising Planning - Public Relations Planning - Image Planning - Brand Planning - Corporate Culture Planning. These eight aspects are interconnected and represent the fundamental tactics that current planners must master. They are also widely used in current corporate activities. Previous planning was categorized by type, with real estate planning being industry-specific. The three books' planning content are categorized by type, covering most industry planning content. The problem with industry categorization lies in the complexity of various industries, making it difficult to be exhaustive. This book is classified into eight layers because the development of a business must first start with strategic formulation, and setting strategic goals requires strategic planning: Management is the foundation for achieving corporate strategy, hence the need for management planning; the purpose of enterprise management is to produce products, and after production, how to enter the market involves marketing planning; advertising is the main means of marketing, and marketers should understand advertising planning; public relations are an indispensable tool for advertising operations and cannot be ignored in public relations planning; during public relations processes, a company's image is presented, requiring us to learn image planning; brand image is the highest representation of image planning, and the purpose of shaping an image is also to shape a brand; this is the ultimate goal of brand planning. Therefore, these eight aspects form an organic whole and cannot be separated. Planners who master these planning processes can navigate the planning process with ease and proficiency.