Network English · E-commerce Chapter: E-commerce Chapter

Author: Li Xiangmin
Publisher:
Publish Date: 2004-03-01
Features: A series of network English textbooks for higher education institutions. This book primarily covers the history, development, and theory of e-commerce, the process of e-commerce, online payments, network security, as well as the broad prospects of e-commerce for business-to-consumer (B2C), business-to-business (B2B), e-government, and e-commerce. In terms of content, the book is logically connected and progressively structured; in terms of material selection, it exclusively uses the latest English network articles, with vivid and authentic language, diverse article styles, and detailed and accurate annotations. This book can serve as a textbook for "Online Reading" courses in English majors at higher education institutions, as well as for "E-commerce" courses in other disciplines. The target audience for this book includes university undergraduates with a certain level of English proficiency—students from English, business, international trade, and computer science majors can all use it. Additionally, it is suitable for graduate students in related fields and readers interested in network English. By reading this book, readers can not only improve their network usage skills but also enhance their English proficiency.