Chinese Tourism Culture

Author: Zhen Jinzhong
Publisher:
Publishing Date: 2002-09-01
Features: This book serves not only as a textbook for higher education tourism management programs but also as a teaching material for tourism vocational education, tourism industry training, and self-study. It is also a reference book for tourism professionals. This book is one of the unified textbooks for higher education tourism management programs. The book consists of 8 chapters, providing in-depth and systematic elaborations on various aspects such as the concept and function of tourism culture, architectural culture, culinary culture, traditional thought and morality, tourism literature and art, religious culture, folk culture, and the ancient Chinese civil service system and its selection mechanisms. It highlights the characteristics of different cultures and their roles in tourism activities. The book is rich in content and innovative in format. To facilitate readers' learning, understanding, and mastery, each chapter begins with learning objectives, key points, and difficulties, while each chapter concludes with a summary, key concepts, exercises, and reference materials.