Travel agency management and operation

Author: Cheng Suiling
Publisher:
Publish Date: 2002-08-01
Features: This book is intended for tourism management programs in higher education institutions and can also serve as a professional teaching material for higher vocational education, self-study examinations, and training for tourism enterprise management personnel. "Tourism Agency Management" is one of the unified teaching materials for tourism management programs in higher education. The book is divided into nine chapters, covering main topics such as: overview, the conditions and procedures for establishing a tourism agency, basic theories of tourism agency management in China and abroad, the philosophy of tourism product development, market segmentation and positioning for tourism agencies, product pricing strategies, sales channel strategies, and promotional strategies, tourism service procurement management, tourism reception management, human resource management, corporate culture construction, tourism agency financial management, development trends in the global tourism industry, the current state and future prospects of China's tourism agency industry. Based on the current situation of China's tourism agency industry, this book also incorporates advanced theories and successful experiences from international tourism agency management. It selects typical cases from tourism agency management, demonstrating a strong integration of theory and practice.