Logistics Management Codex

Author: Chen Liqiu
Publisher:
Publish Date: 2002-04-01
Features: With the increasing maturity of market economy conditions and the challenges China faces in the international arena after joining the WTO, enterprises are increasingly seeking practical guidance in management and marketing to survive and thrive in the fierce market competition. At the beginning of the reform and opening-up, the School of Business at Jinan University was among the first in the country to offer marketing courses and establish a marketing major. To compile this series of books, creativity, distinctiveness, practicality, and operability are required. This is a challenge, and we hope to succeed in it. Readers can choose books based on their interests. In the future, we will continue to rely on the support of professionals from universities such as Jinan University, Guangdong University of Foreign Studies, Sun Yat-sen University, South China University of Technology, Guangdong University of Business Studies, Guangzhou Economic Management Cadre College, Wuhan University, and others to select hot issues in the business world based on the characteristics of disciplines and practice, and to quickly release management and economics-related reading materials to readers by Guangdong Economic Publishing House. We sincerely invite readers to provide feedback and valuable suggestions. We hope these books will be well-received, serve as a guide for your business operations, a tool for management, and help your career achieve successful leaps.