Whisky Distributor's Handbook

Author: He Zouqi
Publisher:
Publish Date: 2003-09-01
Features: Dealers in the eyes of enterprises seem to be a group that only knows how to demand policies, benefits, and are insatiably greedy. They guard their own small piece of regional market territory and fight fiercely on the front lines of the smoky market. But in the heart of the enterprise's sales manager, why are dealers so detested and greedy? Adhering to traditional management practices is bound to perish in the tide of market development; innovation without goals or basis also brings huge losses to operations. Therefore, based on years of marketing practical experience and combining the actual management needs of dealers, the author wrote this book starting from the industry background of liquor, brand creation, and the dealers' regional market operations. It is hoped that this book can provide some inspiration and help to dealers who are lost. And sincerely wish all dealer friends to continue to develop, grow stronger, keep pace with the market development, and create a more brilliant tomorrow!