Franchise

Author: Zhu Mingxia
Publisher:
Publish Date: 2002-01-01
Features: The book is divided into 15 chapters, with the seven stages of the franchise lifecycle forming the seven main parts of the book: (1) The essence of franchising; (2) Entering franchising; (3) Franchisor operations; (4) Legal aspects of franchising; (5) Franchisee operations; (6) The relationship between franchisors and franchisees; (7) Problems in franchising. The book is comprehensive, with clear and accessible explanations, making it highly scientific, theoretical, and instructive. It can serve as a textbook for relevant majors in higher education institutions and is also suitable for reference by business professionals. The main content of the book includes: the essence of franchising, entering franchising, franchisor operations, legal aspects of franchising, franchisee operations, and the relationship between franchisors and franchisees.