Public Relations

Author: Huang Shaobin
Publisher:
Publish Date: 2002-08-01
Features: The book starts with the definition of public relations, focusing on elaborating the nature and characteristics of public relations as well as related social phenomena, thereby proposing the practical significance of studying public relations. When introducing the trajectory of global public relations development, it explores the approach to establishing socialist public relations with Chinese characteristics. The book provides a detailed account of the three elements and four-step work method of public relations, laying the foundation for various models of public relations planning and practical activities. / The book starts with the definition of public relations, focusing on elaborating the nature and characteristics of public relations as well as related social phenomena, thereby proposing the practical significance of studying public relations. When introducing the trajectory of global public relations development, it explores the approach to establishing socialist public relations with Chinese characteristics. The book provides a detailed account of the three elements and four-step work method of public relations, laying the foundation for various models of public relations planning and practical activities. /