E-commerce

Author: Deng Kai et al.
Publisher:
Publish Date: 2003-01-01
Features: This book provides a detailed exposition of e-commerce from both business and technical perspectives, offering rich content and strong systematicity while tracking many current hot topics in e-commerce development. It is suitable as a textbook for e-commerce courses in universities, as well as for mid-to-high-level technical personnel, business experts, and professionals in the business and commercial sectors, as well as readers interested in e-commerce. This book offers a detailed explanation of e-commerce from both business and technical perspectives, with rich content and strong systematicity, while keeping up with many hot topics in current e-commerce development. Using popular language and an innovative writing style, it adopts a goal-driven case-based learning approach, introducing multiple application cases for detailed analysis in each chapter, along with application questions and discussion questions for readers to think about and practice. It is suitable as a textbook for e-commerce courses in universities, as well as for mid-to-high-level technical personnel, business experts, and professionals in the business and commercial sectors, as well as readers interested in e-commerce.