Marketing is king

Author: Wang Jie
Publisher:
Publish Date: 2004-03-01
Features: This is a book about marketing, but it is not technique-oriented. It argues that activities like scheduling appointments with clients, asking questions, engaging in conversations, and closing deals are only a small part of marketing and fail to touch upon its essence. Through the exchange and collision of ideas with a master of wealth marketing, we discovered that the essence of successful marketing can be summed up in one sentence: successfully sell yourself. This book tells you that if you want to become a successful salesperson, it is important to explore methods and approaches for personal self-improvement and self-actualization from a broader perspective. It also tells you how powerful the force of love is, how an open, calm, and positive mindset can inspire your creativity, and what qualities you must equip yourself with to achieve success.