Entrepreneurship Management

Author: (USA) Robert J. Calvin
Translator: Zheng Xingshan, Yang Xiaoling, Huo Jie
Publisher:
Publish Date: 2003-06-01
Features: Entrepreneurship is the highest realm of life, and thus also the most challenging stage. The author of this book is not only a professor at the University of Chicago's Business School but also an accomplished entrepreneur. He combines decades of experience and practical knowledge in entrepreneurship management to write this book, providing a detailed analysis of contemporary new entrepreneurial business models and summarizing a set of effective entrepreneurial principles. The book starts by teaching you how to write clear and persuasive operational plans, then guides you step-by-step through assessing and securing funding, utilizing effective pricing strategies, positioning, and target management methods to achieve results and profitability. This will enable you to understand the strategies and tactics of successful entrepreneurs:
■ Differentiate products or services by aligning with target market positioning strategies.
■ Utilize systematic tools to analyze the strengths and weaknesses of entrepreneurial ventures.
■ Develop effective sales organizations and marketing methods.
■ Efficiently allocate and manage financial resources.
■ Fully leverage information technology.
■ Evaluate acquisition proposals to reduce risks in new product or service development.
■ Mistakes that successful entrepreneurs should avoid.