Fashion industry operations

Author: Stone
Publisher:
Publish Date: 2004-03-01
Features: The fashion industry is one that is full of passion and vitality, as well as ever-changing. The key characteristics of the fashion industry are reflected in the linkage of its industrial chain, from fashion materials, clothing production, fashion marketing to the dissemination of fashion information. The success of any one link is closely related to the others. In today's globalized fashion market, professionals need to understand the development trends of the entire industry from new heights and perspectives. This book is a comprehensive introductory guide to the fashion industry. Readers can learn about the innovations and challenges facing the fashion industry today, gain insights, and enhance their competitiveness in the increasingly fierce market, which is the purpose of this book.