Market research and forecasting

Author: Liu Lilan
Publisher:
Publish Date: 2002-01-01
Features: A significant portion of the content in this book is the result of the author's extensive teaching experience over more than a decade, which has undergone repeated scientific validation, revision, and supplementation. The numerous cases in the book are based on materials collected and organized by the author from the actual Chinese market, complemented by the optimal teaching models. These models have been thoroughly validated through continuous observation and analysis over the years, proving their alignment with the actual development of the Chinese market. The book systematically elaborates on the theories and methods for understanding market conditions, researching market development patterns, and forecasting future market performance. In Chapter , the author specifically analyzes the relationship between the market, market research, and market forecasting; Chapters 2 to 7 systematically explain various methods for organizing market research and collecting market data. These methods can be theoretically explained separately, defining their concepts, highlighting their characteristics, and analyzing their applicable conditions. Chapters 7 to 10 discuss various quantitative and qualitative analytical forecasting methods.