Learn Marketing from the Wealthy Elite

Author: White Horse
Publisher:
Publish Date: 2002-08-01
Features: A correct marketing concept is the key to a company's prosperity. Good marketing strategies can help businesses enter the market, expand the market, and regain the market. This book extracts marketing maxims from over forty entrepreneurs, whose achievements have brought them brilliant results and left valuable treasures for the world to learn from. Their examples tell readers: You can achieve anything, the key is to take action immediately after reading this book. There are no fixed rules in marketing; thoughtful service, product innovation, low prices, and strong advertising campaigns can all be marketing strategies and methods. However, the marketing strategies adopted will vary greatly depending on different times, different products, and different customers. Although each business has its unique marketing methods, the key is to find a strategy that suits both customers and the company. The entrepreneurs selected in this book, with their unique strategic perspectives on the market and appropriate marketing strategies, have mastered the fierce market competition and achieved decisive victories. Every word they say is a classic summary of their marketing philosophy, and every vivid example is an accurate interpretation of their marketing strategies, allowing you to absorb new knowledge in marketing in a short time.