Modern enterprise management

Author: Cui Wei
Publisher:
Publish Date: 2002-02-01
Features: The book mainly introduces the basic theories of modern enterprise management, corporate strategic management, decision-making techniques, human resource management, production and operation management, quality management, marketing, financial and cost management, economic benefit analysis, material management, and equipment. The greatest feature of the book is its simplicity in explaining complex concepts, comprehensive knowledge, and strong systematic nature. It is suitable for students of non-economic management majors in engineering colleges and universities, as well as for training and reference use by management personnel at all levels in enterprises.