Location: Battle for Minds

Author: Al Ries
Publisher:
Publish Date: 2004-03-01
Features: This is the bible of management strategy, the most influential marketing book in history, which changed the rules of the market, making the old era of advertising and marketing a thing of the past! In 2001, the American Marketing Association ranked the most influential marketing concepts in American history, and the result was not Rosser Reeves' USP, David Ogilvy's brand image, nor Philip Kotler's structured marketing management and consumer "value transfer" theory, nor Michael Porter's competitive value chain theory, but the "Positioning" theory proposed by Al Ries and Jack Trout. This is the bible of management strategy, the most influential marketing book in history, which changed the rules of the market, making the old era of advertising and marketing a thing of the past!