Information Age Management

Author: Linda M. Appleget
Publisher:
Publish Date: 2003-07-01
Features: This series is specifically developed for MBA students and has been included in the current course plan of Harvard Business School. The course plan of Harvard Business School relies heavily on the case teaching method. Using this approach, students can analyze and discuss hand reports related to real-world management scenarios. Students can also gain insights into the basic work managers perform: How to measure performance? How to make decisions? How to organize activities? The Harvard Business Case Studies Collection includes cases recently launched by Harvard Business School, covering the new achievements of case studies, divided into two series—Business Basics Series and Practical Series. The Business Basics Series consists of 12 books, divided into 12 themes. As an introduction to the fundamental knowledge of business management, this series does not limit itself to the style of traditional textbooks but integrates basic knowledge into the analysis of specific cases through well-designed and written cases, which helps enhance readers' grasp and practical application of fundamental knowledge. The Practical Series consists of 9 books, featuring new cases from 9 industries. In these cases, companies face market challenges to varying degrees. There is no simple or ready-made answer to how to address these challenges, so readers need to work alongside the managers in the cases to seek solutions.