Principles of Communication

Author: Zhang Guoliang, Editor-in-Chief
Publisher:
Publish Date: 2004-01-01
Features: This book presents the fundamental principles of communication in an accessible and systematic manner, providing a comprehensive examination of the general laws of communication and mass communication. It covers key areas such as the meaning of communication and communication studies, the structure and models of communication, functions, research methods, content media, audiences, and effects. The book emphasizes reflecting the latest achievements in communication research worldwide while closely linking with the practical realities of China's communication industry. It serves as a foundational textbook for university and college students majoring in journalism, broadcasting, advertising, public relations, and international news. It also offers valuable reference for professionals working in journalism, advertising, public relations, and broadcasting.