Sales Channel Management

Author: Bing Chunting
Publisher:
Publishing Date: 1998-05-01
Features: This book addresses the scarcity of channel management resources in China by providing a detailed introduction to the content, forms, and development process of channel strategy, as well as key design and management points for important channel types. It aims to assist marketing managers in formulating channel strategies for their company's products. This book addresses the scarcity of channel management resources in China by providing a detailed introduction to the content, forms, and development process of channel strategy, as well as key design and management points for important channel types. It aims to assist marketing managers in formulating channel strategies for their company's products.