Website Building - Effective Marketing Integration Training

Author: Cai Danhong
Publisher:
Publishing Time:
Features: Today, China's market economy has entered a standardized development track, and coupled with the distinct regional characteristics of China's economy, marketers face new challenges. Marketers must formulate different marketing strategies and tactics based on the external environment and internal conditions of the different regions they operate in. Regional marketing is both a component of overall marketing and an executor of the overall strategy, while it also influences the formulation and adjustment of the overall strategy. This book tells the story of how to become an excellent regional marketing manager. The book's feature is that it is entirely set against the backdrop of enterprises in mainland China, with the story centered around the protagonist, Wang Qingting, who serves as the regional manager of the Zhejiang branch of Jiangxi Ente Health Products Company. It elaborates on theories from marketing, public relations, sociology, psychology, and other fields, blending and unfolding these profound yet obscure theories amidst vivid real-life contradictions.