Coca-Cola Empire - The Brand, Distribution, and Capital Operations of Coca-Cola: The Brand, Distribution, and Capital Operations of Coca-Cola

Author: David Gresson
Publisher:
Publication Date: 2001-01-01
Features: This book primarily includes the following content: A Chronology of Robert Goizueta's Life; Preface; Introduction; Cuba—Castro—Coca-Cola Company; Reaching the Summit; The "Spanish Court" Style Investigation; New Breakthroughs: Diet Coke and Columbia Pictures; "Give Me My Coke Back!"; Bigger Stakes: Asset Divestitures and Bottling Companies; Coca-Cola's Colonial Era; "Forever" - A Great War; The Brand "Machine"; Coca-Cola and the Olympics; Coca-Cola's Paradise; Hymns in the Church; Author's Statement;