Media Empire - A Maverick Media Mogul: The Maverick Media Mogul

Author: Al Neuharth
Publisher:
Publish Date: 2002-01-01
Features: S.O.B. (The Underdog) was the self-proclaimed nickname of Al Neuharth, the founder of The USA Today and the chairman of Gannett Company, the largest newspaper group in the United States. He never shyed away from seeking fame and fortune and was known for his humble demeanor. As a result, he was often described as "an underdog who could do anything." This book is a memoir written by this controversial and legendary media mogul during his retirement. It not only showcases his journey from a local small-town reporter to an international media giant but also delves into the struggles within the boardroom, the behind-the-scenes world of the newspaper industry, and the "underdog" personality that he believed contributed to his success. More importantly, as a media mogul, he shares his failures without reservation, revealing that all business leaders who thrive are those who can integrate strengths and foresee the future with a visionary mindset.