Author: Sav Demaree
Publisher:
Publish Date: 2003-07-01
Features: In all capital investments today, almost half are related to information technology. However, decision-makers still find themselves frequently needing to ask some fundamental questions, such as: Can technology truly add value? If so, when can it add value? Where should we look for the return on technology? What are the best methods to quantify the ROI (Return on Investment) of technology? How can we maximize ROI? If you are seeking answers to these questions, you can refer to the powerful new tools provided in this book.
The book is divided into 12 chapters and introduces in an accessible manner some key issues related to the return on information technology by combining theory, methods, and examples. It analyzes the paradox of the return on information technology and the strategic role of technology, proposing lessons learned analysis and a process-based approach to balancing multiple objectives of technology return. The book also covers topics such as the S-curve of technology, the technology validation model, and the framework for implementing the return on information technology. It examines the challenges and opportunities of evaluating the return on information technology in the context of e-commerce. Finally, the author uses a real-world case study to evaluate the return on information technology and proposes an action plan for successfully measuring it.
IT investment return
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