Strategic Planning

Author: Wu Can
Publisher:
Publish Date: 2004-01-01
Features: This book conducts a specialized study on strategic planning, exploring the techniques and pitfalls of strategic planning. It systematically analyzes both successful and unsuccessful planning cases, as well as controversial planning cases, revealing some patterns in the planning process and systematically constructing the field of strategic planning. Many of the author's viewpoints were first proposed or summarized as theories, and the writing process incorporates a wealth of case studies for illustration and analysis. The book holds theoretical guidance value, with many of its explanations also being practically applicable. The majority of the cases in this book were personally interviewed and written by the author, with absolutely no plagiarism. During the writing or conceptualization process, the author strives to maintain their unique style, ensuring the book does not replicate the content of similar books domestically or internationally. It is precisely because of this that the book surpasses similar books in both practical operations and theoretical innovation in many aspects.
Reading this book, you will learn:
- How to break free from the limitations of planning thinking
- How to surprise in planning
- How to determine your pricing principles
- How to counter your competitors' planning
- How to develop strategies around major events
Reading this book, you will avoid:
- Falling into brand pitfalls
- Facing reputation crises
- Entering award pitfalls
- Encountering trademark pitfalls
- Making detrimental communication mistakes in planning
Reading this book, you will master:
- The interactive effects of media
- The principles of planning benefits
- The psychological principles in planning
- The principles of market segmentation and target markets
- The principles in planning