The Chinese Path of Customer Relationship Management

Author: Tian Tongsheng
Publisher:
Publish Date: 2001-08-01
Features: Mr. Tian Tongsheng has been dedicated to CRM research in recent years, and his book "The Chinese Path to CRM" is a specialized work addressing the aforementioned questions. The book compiles the author's in-depth interviews with major CRM vendors, consulting firms, as well as theoretical research on CRM, along with case studies. Its publication and distribution will contribute to the successful application of CRM in enterprises and provide valuable materials for CRM research.
The author, with a unique journalistic perspective, offers a 360-degree panoramic introduction to the CRM concept, CRM vendors, consulting companies, integrators, and the domestic market situation. The companies covered include outstanding vendors such as Oracle, Siebel, and SAP; renowned domestic and international consulting firms such as PwC, Deloitte, Accenture, and HCL; as well as top system integrators like IBM and HP. The author extensively discusses the urgent need for Chinese enterprises to transition from a "product-centric" approach to a "customer-centric" one and presents their own views on implementing CRM in China.